I have two power players in this perimenopause space: half of the four-person team that founded Wile, “a plant-powered hormonal and emotional wellness brand for women 40+ that reframes midlife as a time of peak power”. (You will hear the word “tincture”)
Introductions: Gwendolyn Floyd is a venture-backed serial social entrepreneur – five companies and counting – and Wile’s co-founder and CEO. The title of this podcast is “4 women go through perimenopause” because not only is Gwen a perimenopausal woman, but she watched her mother be buffeted by this transition too. Julie Kucinski is Wile’s co-founder and chief marketing officer, coming from the worlds of beauty and wellness and some of the biggest brands of our time. American actress Judy Greer and former journalist-turned-entrepreneur Corey Schlolibo round out the foursome, and they’ve also got some pretty influential investors along for the ride, including US tennis star Serena Williams.
I did this interview back in the summer, but the conversation has legs. We talked about the current reality of this space, what’s happening with women, how the options facing us are complementary, what we face on the job and in our home lives and what it means to square up with the heroine’s journey of menopause all still stand. You will hear the word tinctures a lot too.
There are many highlights in this frank discussion of the business of perimenopause, as well as the realities of what it is to go through perimenopause.
They include:
Where to connect with Wile:
Web: Wilewomen.com/
IG: @WileWomen
Join the Hotflash Inc perimenoposse:
Web: hotflashinc.com
TikTok: @hotflashinc
Instagram: @hotflashinc
X: @hotflashinc
Episode website: Hotflashinc
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